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UN-MMERCIAL The un-mmercial (unmmercial) or no-mmercial (nommercial) is a conceptual television commercial series that questions the fundamental idea of advertisements and their relationship with the connoisseur. Each commercial in the series would question the sustainability of the fundamental idea that it's portraying. For example, video footage of a strong, healthy youth playing sports would be playing for several seconds then it would cut to an x-ray image of the bones of an eighty year old person showing the decay of the body over time. Another cut to the youth in a different vibrant atmosphere, then the word "sustainable" would slowly fade into the screen before disappearing again into the x-ray. The juxtaposition of these two sequences adds to the question of "what is left" behind by us, our children and their children. No brands, logos or additional information about who made the commercial or why would be displayed.
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