100% FELT pop-up store(haute couture architecture)
conceptual designs for a temporary store, exhibition or installation

The felt is designed using fashion making techniques like stitching, pleating, darting and flat patterns to display the clothes and to create a unique user experience. Each technique is applied to different aspects of the store like displays, dressing rooms and lighting to create a total environment. "Drapping" the store, so to speak (to use a fashion term).